What is an affiliate?
An affiliate (or publisher) is a person or company which sends visitors to a merchant's
website in exchange for commissions.
Does it cost anything to be an affiliate?
No. An affiliate account with Ad rope is absolutely FREE. There are no set up costs
and no maintenance fees. However, to be approved, you will need an active website.
First step is to sign up here. An affiliate manager will review your website for
appropriate content, so we can understand how you intend to advertise our sponsors.
We accept publishers from all countries.
What is CPA Marketing?
CPA stands for Cost Per Action. Unlike other marketing models where an advertiser
pays for every surfer seeing their ad (CPM) or clicking on their ad (CPC), an advertiser
under the CPA model pays only when a specific action is taken on their website.
The advertiser defines this action in advance and only pays when that action is
taken. The advertiser action can be as simple as filling out a form on their website
or as complex as a multi-page sign-up ending with a purchase through credit card.
Generally speaking, the more involved the action, the higher a publisher would expect
to be paid for generating it.
What role does Ad rope.com play in online advertising?
Publishers seek to generate advertising revenue from their websites and mailings
lists but often lack in time or size to deal directly with multiple large sponsors.
On the flipside, advertisers want traffic to generate sales and leads for their
websites without the commitment of dealing with hundreds of individual publishers.
Ad rope.com acts as a single point of contact for advertisers and publishers, acting
as a trusted source for both sides. Publishers benefit from having access to hundreds
of advertising campaigns and receiving a single aggregated "always on time" commission
payment from Ad rope. Advertisers benefit by having their CPA campaigns made available
to thousands of publishers without having to recruit or maintain a single one.
What technical skills do Affiliates need to use Ad rope?
There are no special skills required. Affiliates need to be able to copy and paste
HTML code and place it accurately within the code of a Web page or within an email.
Do I need software to run my Affiliate Program?
No. Ad rope has a built-in infrastructure that does not require any software to
be installed. The merchant and affiliate web-based interface can be accessed with
one username and password. When features are added, they are seamlessly integrated
and Ad rope members will have instant access to all the latest features.
Can I choose any Merchant to promote on my site?
Affiliates may choose any campaign made available to them through the Affiliate
How often do affiliates get paid commission?
Affiliates are paid on a weekly basis. We require a minimum balance of $25 before
we issue a payment via Moneybookers and PayPal. To issue payments via Wire Transfer
the minimum balance is $500. If you don't reach this level, your earnings will roll
over to the subsequent months until you reach the minimum required balance.
My publisher account was terminated but I want to plead my case. What should
In most cases, by the time you've received the termination email, it's too late.
Our compliance department monitors traffic/leads constantly and action is swift
when a problem is found. Publishers are generally told when a minor problem is found
and given the opportunity to make corrections. Major problems usually result in
immediate account termination. If you want to plead your case, send a reply to the
compliance email you received. Your best bet is to admit wrongdoing, accept the
reversal of your leads/sales and ask permission to try again. In the rare circumstance
that a publisher is wrongly terminated from the
network, they should reply to the compliance email and politely describe the problem
and why they feel they are innocent. No payment will be issued to a terminated account.
What kind of advertising campaigns see the best results on Ad rope?
There is no specific campaign type which represents the bulk of our traffic. We
generate leads and sales for clients across multiple genres including dating, financial,
education, surveys, health, international, mobile, etc. Generally speaking, we tend
to stick with form-fill style lead generation or trial-based sale campaigns because
these are the kinds of ad campaigns our publishers like best.
Who will run my ad, where will the traffic come from?
That's a little difficult to predict as Ad rope has many publishers in the network
and they selectively choose the ads they want to run themselves. A successful ad
campaign might see traffic from hundreds of publishers across multiple traffic types
such as banner placements, email marketing, search engines, social media and others.
An advertiser can however specify in advance whether they want to exclude certain
types of traffic, like search engine or social network traffic.
Do I get contact with the publishers running my ads?
There is no direct contact between publishers and advertisers. All contact goes
through the network. Publishers come to Ad rope specifically for the benefit of
having a single contact point for multiple sponsorship opportunities.
How does tracking work?
a tracking pixel to place on the page where they declare an action as valid and
should be paid for. This pixel, combined with the cookie generated when the surfer
clicks the campaign link, generates a lead in our system.
How much volume can you do on my campaign?
We don't predict traffic volumes on potential campaigns. There are simply too many
unknown factors to give a proper estimate. Much depends on the conversion of the
campaign, the target countries and demographics, the decided upon CPA rate versus
competitive campaigns and the final mix of publishers who decide to pick up any
given campaign. Some campaigns can see hundreds
of thousands of leads while others struggle to get hundreds per month.
What can we do to ensure we get quality leads?
Ad rope puts potential publishers through a quality assurance and fraud check before
we allow them into the network. This helps reduce the occurrence fraud and bad leads,
but does not eliminate it. Advertisers must also work at monitoring data and reporting
Are your Merchants working exclusively with Ad rope?
While there are many merchants that use Ad rope exclusively, not all do. However,
Ad rope works closely with merchants to ensure the highest payout in the industry.